Who We Help
We support agencies, in-house agencies, communication leaders and public sector communication teams as they navigate the transformation of their market.
The Newbiz Academy helps communication organisations grow with more clarity, relevance and impact.
Our work focuses on the challenges that matter most today: positioning, new business, pitch performance, AI adoption, in-house transformation, client-agency collaboration, management and healthier performance.
Our French training programmes, expert-led workshops and tailored advisory missions are delivered through L’Académie du Newbiz et les métiers de la communication.
1
Creative & Communication Agencies
We help independent agencies, agency networks and specialist communication agencies strengthen their positioning, develop their teams and improve performance across the entire organisation.
Our expertise goes far beyond new business. We support agencies in mastering AI through practical use cases tailored to their métiers, developing managers who lead very different profiles, from creative and strategic teams to consulting, media and production and strengthening key capabilities such as strategic planning, media performance, client relationships and pitch excellence.
Through strategic consulting, skills development programmes and targeted workshops, we help agencies align their positioning, organisation, commercial ambition and talent. The objective is to win more business and build stronger, more skilled and more competitive agencies.
2
In-House Agencies
We help in-house agencies clarify their role, structure their operating model and build stronger legitimacy inside their organisation.
Through our InHouse Booster™ approach, we support internal teams in defining their value, improving collaboration with business units and external agencies, and building more effective ways of working.
3
Communication & Marketing Departments
We help communication and marketing departments strengthen their strategic capabilities, improve the quality of briefs and make better decisions when working with agencies or internal teams.
Our approach supports leaders who need to align brand, business, content, influence, AI adoption and team performance in a fast-changing communication landscape.
For these teams, we work in partnership with the Club Annonceurs and design the training programmes.
4
Public & Institutional Communication Teams
We support public sector and institutional communication teams as they professionalise their practices, structure clearer messages and adapt to new expectations around trust, clarity, accessibility and public impact.
Our expertise connects communication strategy, public speaking, crisis reflexes, institutional branding, AI adoption and the evolving role of communication within public organisations.
5
Executive Leadership Teams, Agency Leaders & Business Developers
We help executive leadership teams, managing directors, agency leaders, business developers and client leaders integrate AI at the heart of their strategy and management, while building stronger growth habits and more effective commercial routines.
We help leaders assess the impact of AI on their business model, value proposition, organisation, roles and skills. Together, we define priorities, governance, a deployment roadmap and the right KPIs to turn AI adoption into measurable business value.
We also help leadership teams improve qualification, protect value, strengthen client development and turn new business into a shared discipline across the agency.