Insights

Artificial intelligence is entering a new phase. For agencies, in-house teams and communication leaders, AI agents are changing more than the way tasks are executed. They are beginning to reshape workflows, responsibilities, skills and the very organisation of communication work. Until recently, generative AI was mainly used as an assistant. A tool to write, summarise, generate ideas, analyse information or accelerate production. AI agents take this evolution further. They ca

Transformation is never just a structural decision. For agencies, in-house teams and communication organisations, the real challenge is not only to change. It is to protect what creates value while making the organisation ready for what comes next. Mergers, acquisitions, integrations, internal restructurings, new operating models, in-house agency creation, AI adoption — communication organisations are under pressure to evolve. But transformation often fails for a simple reaso