Founder & CEO

Founder of L’Académie du Newbiz, Catherine helps agencies, in-house teams and communication leaders structure their growth and strengthen their business impact. With 25 years of agency leadership experience, she brings a sharp, pragmatic view of new business, client-agency relationships and communication transformation.

Agency Positioning & Credentials Expert

Jean-Philippe helps agencies sharpen their value proposition, credentials and competitive positioning.
His expertise bridges agency selection, new business strategy and the ability to stand out in increasingly demanding markets.

Generative AI & Marketing Transformation Expert 

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Frédéric helps marketing, agency and communication teams rethink and transform their day-to-day practices through generative AI.
He brings a hands-on approach based on practical methods, operational use cases and tailored programmes designed around each team’s real challenges.

Pitch & Agency Competition Expert
 

Jérôme helps agencies improve the way they approach competitions and pitch opportunities.
With deep experience in agency growth and development, he brings a highly operational view of what makes agencies win — or lose — in competitive reviews.

Strategic Planning & Insights Expert
 

Cécile helps teams strengthen their strategic thinking through sharper insights, clearer briefs and stronger planning methods.
Her work connects market understanding, consumer intelligence and the ability to turn strategy into compelling communication ideas.

Management, Leadership & AI-Era Transformation Expert
 

Oriane helps managers strengthen their leadership posture and adapt their practices to the AI-driven evolution of work.
Her work is especially relevant for agencies and communication teams facing pressure, fast-paced delivery and managerial complexity.

Public Speaking & Pitch Performance Expert
 

Rodolphe helps leaders and teams improve their oral impact, presence and ability to convince.
As a lawyer used to pleading, he brings a sharp understanding of advocacy: in a pitch, conviction is not about performing well, it is about truly convincing.

Public Tenders & Institutional Communication Expert
 

Dimitri helps agencies and communication teams understand, structure and respond more effectively to public tenders.
His expertise is especially valuable for organisations working with public institutions, where methodology, compliance and clarity of response are key to winning opportunities.

Media, Data & Insights Performance Expert
 

Nadine helps agencies, media teams and communication leaders turn measurement into a strategic decision-making tool.
With deep expertise in media effectiveness, data innovation and insights, she helps teams make campaign performance clearer, more actionable and more business-driven.

Media Strategic Planning Expert
 

Amélie helps agencies, media teams and communication leaders turn media strategy into clearer, more coherent and more effective communication plans.
With strong experience across media agencies and client-side roles, she brings a sharp understanding of business goals, investment logic and operational constraints.

GEO, AI Search & SEO Visibility Expert
 

Frédéric helps agencies, brands and communication teams understand how search is being reshaped by generative AI.
His training helps teams improve their visibility in Google, ChatGPT, Claude and other AI-driven search environments through clearer content, stronger authority signals and smarter SEO/GEO practices.

Sales Performance & Business Development Expert
 

Éric helps teams improve commercial performance, sales posture and business development effectiveness.
He brings a clear, results-oriented approach to prospecting, client conversations and the discipline required to turn opportunities into revenue.

Post-Merger Integration & Agency Transformation Expert
 

Nathalie helps agencies and communication groups navigate mergers, acquisitions and integration phases without losing what makes them valuable.
She brings hands-on leadership experience in aligning vision, teams, culture and performance when organisations need to transform without breaking what already works.

Corporate Influence & Leader Advocacy Expert

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Maud helps agencies, communication leaders and executive teams build a clearer, more credible and more influential professional voice.
Her expertise connects corporate communication, digital influence, LinkedIn strategy and leader advocacy to strengthen reputation, visibility and business impact.

Sales Performance & Commercial Leadership Expert​

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Christophe helps agencies and communication teams strengthen their sales posture, commercial discipline and ability to turn opportunities into revenue.
His approach is practical and action-oriented, with live exercises designed to make sales techniques immediately useful in real client situations.

AI Filmmaking & Creative Production Expert
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Christophe helps creative, agency and communication teams integrate generative AI into the full filmmaking and audiovisual production process.
As a filmmaker, advertising creative and AI artist, he brings a hands-on approach to turning new tools into stronger, faster and more ambitious creative outputs.

Mental Health, RPS & Workplace Wellbeing Expert
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Laure helps teams address mental health at work with a clear, accessible and deeply human approach.
Her work helps organisations open the conversation, identify weak signals and build healthier conditions for sustainable individual and collective performance.

Systemic Management, CSR & Responsible Communication Expert
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Éléonore helps agencies and communication teams manage complexity, strengthen collective dynamics and integrate responsibility into their strategy, offers and practices.
Her expertise supports organisations that want to align management, CSR commitments and credible transformation in a changing environment.

Social Media & Social Ads Expert
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Jules helps agencies, brands and communication teams build stronger social media strategies across content, community management and paid activation.
His approach connects strategic thinking, operational execution and performance analysis to turn social media into a real visibility and business lever.

Influence & B2B Social Media Expert
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Anthony helps brands and communication teams understand and activate influence, especially in B2B environments.
His expertise connects social media, thought leadership and influence strategies with concrete business and reputation objectives.

AI, Innovation & B2B Transformation Expert
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Tamara helps marketing and communication teams explore the strategic potential of AI, innovation and B2B transformation.
She brings a sharp view of how technology can reshape offers, processes and value creation without losing strategic relevance.

Agency Value, Pricing & Negotiation Expert​

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Sophie helps agencies defend the value of their work, structure stronger financial proposals and protect margins throughout client relationships.
With a former agency leadership background, she brings a pragmatic view of pricing, negotiation, scope management and value creation.

Media Training & Spokesperson Performance Expert
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Thierry helps leaders, experts and communication teams perform with clarity, confidence and impact in front of the camera.
As a journalist and former editor-in-chief, he brings a sharp understanding of media codes, interviews and the art of delivering the right message under pressure.

Client Strategy & Relational Intelligence Expert
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Laurence held senior leadership positions at leading communication groups, including Saatchi & Saatchi, Publicis Worldwide and McCann Worldgroup, before introducing Relational Intelligence to the French market as a consultant for Verity RI. For the past three years, she has helped agencies and organisations turn their relational capital into a strategic asset, driving stronger client relationships, business performance and sustainable growth.