![ADFORUM [GABARITS BANNIERES] .png](https://static.wixstatic.com/media/e66e8d_f6377c83e2b04103b641174639638a4b~mv2.png/v1/fill/w_980,h_245,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e66e8d_f6377c83e2b04103b641174639638a4b~mv2.png)
What we do
We help communication organisations address the strategic, commercial, organisational and cultural challenges shaping their future. Depending on the need, our support can take the form of expert-led workshops, tailored training programmes, strategic diagnostics or advisory missions. In France, these programmes and missions are delivered through L’Académie du Newbiz.
Agency Growth & New Business
We help agencies and communication teams structure stronger growth strategies, improve commercial routines and turn new business into a shared organisational capability.
Our work covers positioning, prospecting, qualification, agency credentials, pitch performance, public tenders and client development.
New business strategy
Commercial performance
Pitch performance
Agency credentials
Client development
Public tenders
Explore our French programmes
In-House Agency & Client-Agency Collaboration
We help in-house agencies and communication departments clarify roles, structure collaboration and build stronger relationships between internal teams, external agencies and business stakeholders.
Our work supports better briefs, agency selection, governance, scope management, collaboration rituals and value-driven partnerships.
InHouse Booster™
Internal agency positioning
Better briefs
Agency selection
Client-agency collaboration
Internal / external ways of working
Discover InHouse Booster™
Positioning & Offer Structuring
We help agencies, in-house agencies and communication organisations clarify their positioning, structure their offer and make their value easier to understand, defend and choose.
This work is especially useful when an organisation needs to sharpen its market territory, redesign its credentials, clarify its expertise or align its offer with new business priorities.
Value proposition
Offer architecture
Agency positioning
Credentials narrative
Market territory
Business clarity
Work on your positioning
Organisation & Model Transformation
We support agencies, groups, in-house teams and communication organisations as they rethink their operating models, governance and ways of working.
Our work helps leaders manage sensitive transformation phases without losing what already creates value: culture, talent, client relationships, expertise and performance.
Post-merger integration
Transformation without breaking what works
Governance and roles
Operating models
Team alignment
Culture and performance
Work with us in France
AI, GEO & Communication Transformation
We help marketing, agency and communication teams transform their practices through generative AI, smarter workflows and stronger visibility in AI-driven search environments.
Our approach connects practical AI use cases, team adoption, prompting methods, AI agents, content production and the shift from SEO to GEO.
Generative AI adoption
Prompting and AI workflows
AI for new business
AI agents
Generative image and film production
SEO to GEO visibility
Explore AI and GEO programmes
Nom du Management, Leadership & Team Performance
We help managers and leaders strengthen their posture, improve team dynamics and adapt their management practices to a changing work environment.
Our approach supports communication organisations facing pressure, fast-paced delivery, AI-driven changes, mental health challenges and managerial complexity.
Management fundamentals
Managing in the AI era
Leadership posture
Mental health at work
Public speaking
DISC and interpersonal communication
Develop your managers
Strategy, Planning & Communication Expertise
We help communication teams strengthen their strategic thinking, improve the quality of their insights and develop stronger communication expertise across planning, media, influence, CSR and new narratives.
These programmes support teams that need to connect market understanding, creativity, business objectives and responsible communication.
Strategic planning
Insights
Media strategy
Influence
B2B social media
CSR
New narratives
Public & Institutional Communication
We support public sector and institutional communication teams in strengthening their practices, clarifying their messages and adapting to new expectations around trust, accessibility, clarity and public impact.
Our expertise helps public organisations professionalise communication, improve internal capabilities and respond to the evolving role of public communication.
Communication of the State
Public sector communication
Institutional communication
Public tenders
Crisis reflexes
Public speaking
AI, clarity and accessibility
Explore public communication expertise