The training organisation for the creative industry.

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The Newbiz Academy specialises in training creative agencies to enhance their new business strategies and marketing efforts. Founded in Paris in 2023, the academy expanded to the UK in 2024, led by Pia de Malherbe.

In its inaugural year in France, The Newbiz Academy helped many agencies transform their approach to new business, achieving remarkable success. Catherine Saint Loubert-Bié, the founder, states: "Our tailored training has resonated with French agencies, and I believe we can achieve the same in the dynamic UK market."

Courses are interactive, blending theory with practical application through real case studies. The goal is to equip agencies with the tools to develop effective new business strategies, driving growth. Additionally, we offer specialised training, such as optimising ChatGPT for agency pitches and new business. Our programmes target anyone in an agency responsible for business development, B2B prospecting, or pitching.

Training catalogue

Newbiz Workshops

The Newbiz Academy trains communication agencies to structure and organise their business development, to position the agency clearly, to prospect effectively, and to prepare optimally for pitches.

OUR NEWBIZ WORSHOP >

AI Workshops

The Newbiz Academy trains agencies in AI-generated content (text, image, video) across roles such as creatives, sales, planners, HR, etc. The application of skills is immediate thanks to our practice-oriented training.

OUR AI WORSHOP >

International Workshops

The Newbiz Academy trains creative agencies on international expansion with a focus on target market analysis, key messaging, prospect identification, and creating a commercial action plan to win work abroad.

OUR INTERNATIONAL WORSHOP >

The Agency Profit Optimiser

This workshop focusses on the most common issues impacting profitability and defines clearly how to improve and optimise the agency profit culture.

OUR FINANCIAL WORSHOP >

Bespoke training for communication professionals

The Newbiz Academy's training courses are designed for anyone working within a creative agency (advertising, design, digital, media, Influence & PR, etc.), whether in a leadership role, as a manager, or in an operational capacity.

The training courses emphasise interactivity, alternating between theory and practice. Reflection and exchange are prioritised, with practical application occurring throughout the course, using real-life cases provided by the participants.

Training can be conducted in-house at the agency's offices. Bespoke training options are available.

For any special needs or disabilities, please contact us to discuss feasibility.

Registration via email, with a response within 48 hours (working days), and a minimum delivery time of 1 month. For reservations, contact, and further information: pia@thepdmstudio.com

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who are we ?

Catherine Saint Loubert-Bié

Founding Director of the The Newbiz Academy
Trainer - New Business Consultant

My career of over 25 years in agencies, as a Communications Account Director and General Manager in charge of New Business, has allowed me to develop numerous skills in strategic analysis and support, budget management, and the orchestration of large-scale projects. I've also honed my ability to mentor talent, build strong relationships, and navigate competitive environments.

Throughout my career, I have supported many entrepreneurs in growing their businesses and securing new contracts. My in-depth knowledge of communication agencies, their operations, organisational structures, pricing systems, and business challenges has enabled me to identify and address the issues they face in staying competitive.

Initially focused solely on new business training, I have expanded The Newbiz Academy’s training offer to cover additional areas, allowing agencies to stay at the forefront of industry innovations. The goal of these training sessions is to equip agencies to participate effectively in pitches and to receive engaging briefs.

Pia de Malherbe

UK Founding Director of the The Newbiz Academy

Trainer - New Business Consultant

I have 20 years of experience in the creative industry, working with both networked and independent agencies on branding, marketing, and business development. I founded PDM Studio in 2017 with a focus to develop tailored new business and marketing plans for agencies. At PDM Studio, I provide objective feedback on new business strategies, craft clear agency brand positioning, develop creative content and trend reports, create efficient go-to-market strategies, as well as on-going new business support. I also support some agencies on a longer-term basis.

I am also the UK Founding Director of the The Newbiz Academy in the UK in 2024. The Newbiz Academy provides new business and marketing training courses for creative agencies.

Additionally, I am a founding member of the Female Forum, a network that promotes female leadership in the creative sector. I am passionate about sharing insights, exchanging ideas, and collaborating with other professionals in the field of brands, people, and trends. Let's connect and grow together.

« Merci pour la pertinence et la bienveillance qui ont rythmé notre formation. Des échanges précieux qui nous ont permis de prendre du recul, d'échanger, et de faire progresser notre approche pour continuer à construire et à convaincre.! »

Bénédicte Muller

Directrice Générale & associée ORES GROUPE

Our partners

La solution pour votre prospection B2B.

Base de données marketing et commercial B2B, l’ADN data met en relation des agences avec des annonceurs et les accompagne dans leurs démarches de prospection commerciale.

Tous les mois, L'ADN Data organise des petits déjeuners dédiés au Newbiz et à la prospection commerciale en s'appuyant sur des experts pour donner accès aux clefs d'une stratégie efficace et différenciante.

Catherine Saint Loubert, fondatrice de l'Académie du Newbiz et Jean-Philippe Gilbrin, associé de l'Académie du Newbiz interviennent régulièrement pour partager leurs expériences newbiz.

Où les marques rencontrent la créativité.

Depuis 20 ans, AdForum comble le fossé entre les spécialistes du marketing et les agences de publicité, permettant ainsi à des professionnels du monde entier de rechercher, d'évaluer et de se connecter sur un plan créatif et stratégique.

Plateforme mondiale entre agences, annonceurs, conseils en choix d’agence et médias., AdForum est le plus grand annuaire des agences de communication, sociétés

de production et de post-production,

de créatifs et la plus grande médiathèque des campagnes les plus célèbres au monde