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Go to market : How to win work abroad

This programme, "Go to Market: How to Win Work Abroad," trains creative agencies in international expansion, covering market analysis, key messaging, target identification, and crafting a detailed commercial action plan.

Objectives

Define international
development goal and
markets

Understand target markets and potential prospects

Develop key target areas
in chosen market with
tailored comms

Clear strategy to enter
chosen markets

At the end of the course,
participants will be able
to action, a ‘Go to Market‘
strategy and plan

Audience

    • Founder or MD,
    • CEO,
    • Senior Biz Dev lead,
    • Senior client leads,

    Anyone working in a creative
    agency who might be key in
    developing the offer abroad.

    Prerequisite : English speaking

Method

The course is designed to be
interactive, alternating theory and practice. The emphasis is on practical exercises based on real
examples workshops and
methodologies are illustrated with examples and then applied in real
situations.

Detailed program

Terms and Conditions

PARTICIPANTS
──
Individual or group training for up to 5 trainees

FEES
──
£3,000 + costs for travel and venue


DURATION
──
Online pre-calls
One day in person 10am – 5pm
Accountability call


LOCATION
──
At the agency or at the agency’s expense


RESOURCES USED
──
Presentation and projected training materials.
Individual computer and Wi-Fi connection. Flipchart or Whiteboard where possible


For any situation involving disabilities, please contact us to discuss feasibility.

Explore our other  training sessions

We offer a wide range of complementary training courses, delivered by experts in their field and tailored to your skillset. Whether you're looking to deepen your knowledge in a specific area or acquire new skills, our courses are designed to meet your expectations.
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