Go to market : How to win work abroad
This programme, "Go to Market: How to Win Work Abroad," trains creative agencies in international expansion, covering market analysis, key messaging, target identification, and crafting a detailed commercial action plan.
Objectives
Define international
development goal and
markets
Understand target markets and potential prospects
Develop key target areas
in chosen market with
tailored comms
Clear strategy to enter
chosen markets
At the end of the course,
participants will be able
to action, a ‘Go to Market‘
strategy and plan
Audience
- • Founder or MD,
• CEO,
• Senior Biz Dev lead,
• Senior client leads,
Anyone working in a creative
agency who might be key in
developing the offer abroad.
Prerequisite : English speaking
Method
The course is designed to be
interactive, alternating theory and practice. The emphasis is on practical exercises based on real
examples workshops and
methodologies are illustrated with examples and then applied in real
situations.
Detailed program
Terms and Conditions
PARTICIPANTS
──
Individual or group training for up to 5 trainees
FEES
──
£3,000 + costs for travel and venue
DURATION
──
Online pre-calls
One day in person 10am – 5pm
Accountability call
LOCATION
──
At the agency or at the agency’s expense
RESOURCES USED
──
Presentation and projected training materials.
Individual computer and Wi-Fi connection. Flipchart or Whiteboard where possible
For any situation involving disabilities, please contact us to discuss feasibility.