<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[L'Académie du Newbiz]]></title><description><![CDATA[L'Académie du Newbiz accompagne et forme au new business les agences de communication ]]></description><link>https://www.the-newbiz-academy.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 30 Oct 2026 21:29:12 GMT</lastBuildDate><atom:link href="https://www.the-newbiz-academy.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI Agents Are Transforming the Way Communication Teams Work]]></title><description><![CDATA[Artificial intelligence is entering a new phase. For agencies, in-house teams and communication leaders, AI agents are changing more than the way tasks are executed. They are beginning to reshape workflows, responsibilities, skills and the very organisation of communication work. Until recently, generative AI was mainly used as an assistant. A tool to write, summarise, generate ideas, analyse information or accelerate production. AI agents take this evolution further. They can pursue defined...]]></description><link>https://www.the-newbiz-academy.com/post/ai-agents-are-transforming-the-way-communication-teams-work</link><guid isPermaLink="false">6ae4c00fc7fdfcb1744cf469</guid><pubDate>Fri, 30 Oct 2026 16:06:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/29bc33_2d4c237958d84878a4a23d0fc725285e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Catherine Saint Loubert-Bié</dc:creator></item><item><title><![CDATA[Transformation Without Breaking What Already Works]]></title><description><![CDATA[Transformation is never just a structural decision. For agencies, in-house teams and communication organisations, the real challenge is not only to change. It is to protect what creates value while making the organisation ready for what comes next. Mergers, acquisitions, integrations, internal restructurings, new operating models, in-house agency creation, AI adoption — communication organisations are under pressure to evolve. But transformation often fails for a simple reason: it focuses too...]]></description><link>https://www.the-newbiz-academy.com/post/transformation-without-breaking-what-already-works</link><guid isPermaLink="false">6a567083925133b9bb7fcbfb</guid><pubDate>Tue, 14 Jul 2026 17:26:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/29bc33_518b235cb77c4919ae09de4485554e30~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Catherine Saint Loubert-Bié</dc:creator></item><item><title><![CDATA[Why New Business is no longer just a sales function]]></title><description><![CDATA[New business has changed. For agencies and communication organisations, growth is no longer driven only by sales activity. It now depends on positioning, visibility, expertise, culture, tools and the ability to prove value before the first meeting. For a long time, new business was treated as a commercial function. A pipeline to fill. A list of prospects to call. A set of credentials to send. A pitch to win. That model is no longer enough. Today, agencies, in-house teams and communication...]]></description><link>https://www.the-newbiz-academy.com/post/1-why-new-business-is-no-longer-just-a-sales-function</link><guid isPermaLink="false">6a566cca5e603ccfb32f69fe</guid><pubDate>Tue, 14 Jul 2026 17:08:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/29bc33_518b235cb77c4919ae09de4485554e30~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Catherine Saint Loubert-Bié</dc:creator></item></channel></rss>